GOOGLE WALLET

We launched a new brand platform for Google Wallet with a love letter to one of the most iconic cities in the world – “Now New York Fits in your Wallet”. Through MTA station takeovers, partnerships and NYC influencers, the campaign highlighted all the things that fit in your wallet – from New York Liberty tickets to transit cards to chopped cheeses.

This is their New York

We partnered with NYC influencers to show fellow New Yorkers how “their New York” fit into Google Wallet. This included MTA’s most famous corgi, Maxine, New York’s unofficial talent scout ‘New York Nico” and New York fashion influencer Tiffany Battle.

Google Wallet x Only NY

We collaborated with Google and the clothing brand Only NY for a Grand Central Station Pop-Up event and surrounding materials.

Tap. Pay. Doodle.

We partnered with Only NY’s co-creator Micah Belamarich to create New York illustrations that were featured in the campaign and built into the product. When people used their Google Wallet to use the subway, they were given this confirmation animation.

CW: Scott Horlbeck AD/Designer: Alana Robinson CD: Toliver Roebuck + Zoe Bell + Ignasi Tudela