FEETURES: MEANT TO MOVE
Feetures—America’s #1 performance running sock—has designed their range of socks to stay in place, prevent blisters, aid in recovery and, generally, be ignored by the runner so they can focus on their run and not their feet. We helped Feetures develop and launch a new brand platform. The platform speaks to both the product and the people who wear them: “Meant To Move.”
26.2 : A MARATHON STORY BY FEETURES
The 26.2 miles of a marathon is the ultimate embodiment of people who are “Meant To Move”, so for the 2021 marathon season, we created a Marathon Book that is 26.2 spreads long. The book dedicates a spread to each mile of the race and charts the eight emotional stages of running a marathon (Excitement, Denial, Shock, Isolation, Despair, The Wall, Affirmation and Elation).
